Fashion

The Private Label Surveys The "Last Days" in Its HYPEBAE-Exclusive 2017 Summer Editorial

Check out these unisex uniforms.

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1,196 Hypes

The Private Label Surveys The "Last Days" in Its HYPEBAE-Exclusive 2017 Summer Editorial

Check out these unisex uniforms.

The Private Label imagines an Eastern dystopia in its 2017 summer editorial. The brand sets the scene at long-forgotten locations in Hong Kong, including a hair salon and an abandoned shopping arcade. There, model Liu Yi poses in billowing tunics and button-lined track pants. Paired with Nike’s Air Max 97 “Silver Bullet,” we see the lightweight wares which blend seamlessly with the subdued atmosphere. 120mm film gives the images a dated appearance allowing the colors of the garments to take the stage. This unisex line is for those who appreciate a streamlined look that merges the unique and the trendy.

The 2017 summer collection will arrive on The Private Label’s site soon. Take a look at the full editorial above.

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Photographer
Laurent Segretier
Model
Liu Yi/@wastedyouthnlove
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