The Stripes Saga Continues: adidas Is Suing Forever 21 Again

This time adi is calling out the counterfeit.

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After seeking legal protection against copyright infringement claims from Gucci, Forever 21 is in legal hot water once more, this time with adidas — again.

WWD reports the German sportswear company is suing the fast-fashion retailer for illegal use of its three-stripe trademark by not only creating apparel that is “confusingly similar” to the brand’s own design, but it also asserts the fast-fashion company has been selling “repurposed adidas” pieces that are actually counterfeit on its site.

“Neither the infringing apparel and footwear nor the counterfeit apparel is manufactured by Adidas, nor [are] either of them connected or affiliated with, or authorized by, Adidas in any way. The infringing apparel and footwear and counterfeit apparel imitates Adidas’s three-stripe mark (and, in the case of the counterfeit apparel, the Adidas wordmark and the badge of sport mark) in a manner that is likely to cause consumer confusion and deceive the public regarding their source, sponsorship, or affiliation.”

adidas claims Forever 21 has breached a contract from a previous settlement agreement — as the two have been in a back-and-forth battle for years now — and is seeking unspecified monetary damages, disgorgement of profits from the merchandise in question, as well as enjoinment that the retailer stop infringing upon adidas’ intellectual property.

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Image Credit
Forever 21

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