Alexander Wang and adidas Originals teased its second collection earlier in the week and return to reveal the whole drop. The campaign was shot by Juergen Teller and looks to masked cyclists.
Drop 1 will include 27 pieces – each inspired by raving, cycling and New York bike messengers. The color palette’s black and solar yellow accents replicate authentic ’90s moods and Wang’s iconic upside-down adidas logo is branded on each. There’s an AW Onesie, Joggers and new sneakers including the Hike Lo.
The unisex collection drops on August 5 online and in-store at select Alexander Wang locations. Those in New York can get in on the action a little earlier, however. On July 29 at 12:00 p.m. EST, shoppers can order items via a text message chatbot at 917-512-7715 – product codes can be located on wild postings along Greenwich and Clarkson Street.
Orders will then be delivered on 7/31 by bike messengers dressed in the collection.
- Juergen Teller