Fashion

You Can Now Buy a Denim Hijab at American Eagle

Diversity at the mass retailer level.

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627 Hypes

You Can Now Buy a Denim Hijab at American Eagle

Diversity at the mass retailer level.

Nike started the conversation when it released the Pro Hijab, and now there’s a push at equality on the mass retail level. Behold American Eagle’s Denim Hijab. All-American beauty Halima Aden models in the new back-to-school campaign while clad in the brand’s latest item. She praised AE on Instagram:

“Thank you @americaneagle for encouraging young America to follow their passions, express their individuality, and pursue their unique paths.”

Making diversity accessible to mainstream America represents a dramatic turn in how women are expected to look. The American Eagle Denim Hijab is available online now for a modest $20 USD.

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Image Credit
American Eagle, @kinglimaa
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