Beauty

Bleach London's Debut Makeup Line Is Everything We Dreamed It Would Be

Rainbow-bright lip kits galore.

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1,088 Hypes

Bleach London's Debut Makeup Line Is Everything We Dreamed It Would Be

Rainbow-bright lip kits galore.

Cult East-London hair salon Bleach is known for its commitment to eye-catching hair colors and for championing the whole dip-dye trend when it was at its peak. When the salon released its own hair dye range a few years back for those who couldn’t make it to the London locations in person, fans of rainbow-bright ombré hair worldwide rejoiced.

Now, the brand has one-upped itself by releasing its very own line of 100-percent vegan and cruelty free cosmetics, inspired by its hair color range, and naturally – it’s everything you would expect from this über-cool and colorful brand. The lineup includes lip kits (a matte lip paint and liner duo) in a variety of shades from “Text Me Black” and “Awkward Peach” to “Washed Up Mermaid” – a vibrant blue tone.

The range also includes an array of vivid powder eyeshadows, high-performance highlighters and contour kits. And because when you have a makeup bag full of cosmetics that look this good, you’ve got to ensure the tools you use to apply them are equally as cool, Bleach has also produced a set of chrome makeup brushes to complete the collection.

Peep some of the campaign imagery above and shop the line now at the Bleach London web store.

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Bleach London
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