Beauty

Glossier Teases New Powder Product

“It’s not powder, it’s Wowder.”

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2,766 Hypes

Glossier Teases New Powder Product

“It’s not powder, it’s Wowder.”

Similar to how NY-based Glossier first teased its now cult-status sunscreen, we now receive word that the beauty label will be dropping a powder product tomorrow. The teaser is accompanied by the words, “It’s not powder, it’s wowder,” which quite frankly is definitely more than sufficient for beauty fiends to dive head-first into a frenzy. According to the Glossier website, Wowder will “cut shine, blur the appearance of pores, set makeup, look like skin.” The new product drop also promises not to “leave a chalky film, cake into fine lines, flatten skin’s texture, or do that weird thing where it shows up in flash photos.” The official product description, as seen on the label, is “weightless finishing powder.”

Although details are still sparse regarding an exact time when Glossier’s new Wowder will drop tomorrow, you can sign up for a notification at glossier.com.

In the meantime, why not browse the site for all the other goodies you can shop – Glossier now ships to Canada, after all.

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Glossier
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