Introducing hypekids: Bringing Streetwear to the Whole Family

We are pleased to announce the launch of hypekids, the latest addition to the HYPEBEAST family. As we continue to explore culture and streetwear in all of its forms, we look forward to sharing the latest trends in children’s fashion. Partnering with Kids Foot Locker, our latest platform will showcase style and design in their littlest, pint-sized iterations, highlighting everything from apparel and footwear, to toys and accessories. As our readers have grown with us, we aim also to introduce the HYPEBEAST culture to new generations. Whether you’re a father, mother, uncle or aunt, our new platform highlights the intersection where youth and fashion come together, establishing itself at the forefront of culture and style for today’s young fashion icons. Head over now to hypekids.com to browse curated content created just for your little ones.