Fashion

IAMKARENO's Karen Yeung Is Launching Her Own Brand, UMO Style

Here’s the 2017 spring/summer Drop 1 lookbook.

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11,871 Hypes

IAMKARENO's Karen Yeung Is Launching Her Own Brand, UMO Style

Here’s the 2017 spring/summer Drop 1 lookbook.

Fashion icon Karen Yeung is back to launch her own brand UMO Style. It’s inspired by her upbringing in Hong Kong and the United States, and the newly released lookbook marks her debut in a creative director role.

The brand is starting with T-shirts and berets. In colorways like orange printed with “nostalgia” and lemon yellow, each is an extension to her own quirky look.

Drop 1 releases on July 1 at UMO Style’s webstore. Take a closer look at the lookbook above and be sure to also check out our own HYPEBAE Style Guide with Karen.

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Director
Karen Yeung
Photographer
Sonic Sivongxay
Model
Paloma Cordova
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