Under Armour has chosen six unbreakable women to front its 2017 fall/winter campaign. The group includes world champion sprinter Natasha Hastings, professional stuntwoman Jessie Graff and the American Ballet Theatre’s first African-American principal ballerina Misty Copeland. In six short films, these women do what they do best, exceeding the limits of human physicality with a grace that is unthinkable. As each athlete performs, the lines from poets like Saul Williams and Aristophanes are recited, drawing a parallel between human movement and words. View Copeland’s clip below.
To add to the global rollout, UA is hosting an “Unlike Any” pop-up experience at New York City’s Chelsea Market from 10 a.m. to 7 p.m. on July 20. Stop by to get the full effect of the campaign.
75 9th Avenue
New York, New York 10011
- Image Credit
- Under Armour