Super Mario Fans, This Makeup Collection Is Made Just for You
Take a first look at the upcoming Shu Uemura range.
Shu Uemura never disappoints when it comes to delivering killer collaborations. Having previously teamed up with Takashi Murakami and AMBUSH, the cult-status Japanese beauty brand now taps the iconic 8-bit character Super Mario for its 2017 holiday range.
“Super Mario Bros. is one cultural aspect that is representative of Japan. It’s also really, really popular overseas,” Shu Uemura’s international artistic director Kakuyasu Uchiide tells WWD. Inspired by the beloved Nintendo video game, the exclusive collection features a lineup of products including lipsticks, eyeshadow palettes, liquid eyeliners and more — all boasting familiar motifs from the Super Mario franchise. Honestly, you don’t have to be a gamer to appreciate the super-kawaii packaging. Sneak a peek at the upcoming release by scrolling through above.
Look out for the Super Mario Bros. x Shu Uemura collection as it is set to launch on October 1.
- Image Credit
- Shu Uemura