When opening their flagship stores, most brands flock to the typical fashion hubs of New York, London or Paris. Japanese label visvim, however, chose New Mexico as the location for its first North American flagship. Selecting the state’s capital city, Santa Fe, as it resonates with the brand’s aesthetic and passion for the arts and culture of the southwest, visvim’s new store reflects both the brand itself and the Santa Fe environment at the same time.
The new store is home to the visvim and WMV women’s collection and will also stock exclusive flagship-only products including a unique antique collection curated by Hiroki Nakamura, the founder of the brand. Peep images from the store’s grand opening above and check it out at the address below if you ever find yourself in New Mexico.
WMV VISVIM SANTA FE
222 Shelby Street
87501, Santa Fe, New Mexico,
- Image Credit