Fashion

American Apparel Is Back — And as Basic as Ever

Oh happy day.

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4,803 Hypes

American Apparel Is Back — And as Basic as Ever

Oh happy day.

The tale of American Apparel has been a tragic one, but declining sales, closing of 110 stores and a bankruptcy filing later, it’s officially back.

Earlier this month news came that the brand would be revived online after Gildan Activewear Inc. acquired it, and the e-commerce site is now up and running sooner than we expected. It looks to be the same American Apparel we all knew and loved with a particular emphasis on the “Basics Shop” of cozy essentials.

There’s also an “Archives Shop,” which features old favorites from past American Apparel campaigns including the Disco Pant and Easy Jean. But the “Made in USA Shop” is a new addition, however. Because Gildan bought only American Apparel’s name and not its operations, part of the brand is manufactured abroad instead of solely in Los Angeles. The site is additionally sharing “Sweatshop Free Stories” for transparency’s sake.

Stock up on all the bodysuits you can at americanapparel.com, and let’s hope it’s here to stay.

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American Apparel
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