Fashion

Study Cozy in Champion x Urban Outfitters' Back-to-School Collection

Featuring Princess Nokia in “What Do You Champion?” campaign.

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8,566 Hypes

Study Cozy in Champion x Urban Outfitters' Back-to-School Collection

Featuring Princess Nokia in “What Do You Champion?” campaign.

Urban Outfitters is teaming up with Champion to present a new “What Do You Champion?” campaign. It’s meant to get students dreaming big, and questioning what champions their everyday lives.

The imagery and accompanying video tapped up-and-coming creatives including rapper Princess Nokia. The back-to-school drop will have everything students need to keep cozy during the year. There are sweatshirts & sweatpants in pastel colorways, new script logos and colorblock selections.

The whole collection, priced between $45 and $70 USD is available at Urban Outfitters. Act quick because every Champion drop sells out almost immediately.

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Photographer
Laurel Golio
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