It’s only a matter of time that Jenn Im starts her own fashion brand. Having been producing style and beauty-centric videos for seven years, the Korean-American YouTube star who boasts over a million subscribers now finally launches her own clothing label.

Dubbed Eggie — which translates as “baby” in Korean — the brand’s inaugural collection is equal parts girly and edgy. From oversized hoodies and unisex bomber jackets, to off-the-shoulder dresses and crop tops, every single piece from the range reflects Jenn’s eclectic and unapologetically cool sartorial style. Scroll through above to check out select pieces from the 2017 fall collection.

Ranging between $25 and $79 USD, you can now shop these looks at Eggie’s web store.