Fashion

H&M's New Minimalist Brand ARKET Is Launching This Month – Here's a First Look

Clean lines and Scandi-cool styles.

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4,219 Hypes

H&M's New Minimalist Brand ARKET Is Launching This Month – Here's a First Look

Clean lines and Scandi-cool styles.

Back in March, H&M announced that it will be adding a new fashion line named ARKET to its roster of retail brands, which sees names including COS and & Other Stories. Aiming to produce functional and timeless apparel and accessories, the new Swedish label will finally be launching this month, both online and at a brick-and-mortar store in London.

Tapping photographer Zoe Ghertner and stylist Jodie Barnes, the Nordic-inspired brand has recently unveiled its first-ever campaign. For its inaugural collection, ARKET will be serving up a range of fall and winter-appropriate pieces such as trench coats, cashmere knits, staple striped shirts and more — all designed with clean lines and muted tones, of course. Browse the gallery above to see it for yourself.

ARKET is launching officially on August 25, with price point ranging from approximately $45 USD to $130 USD. Shop online or at its Regent Street boutique in London.

ARKET
224 Regent St, Soho,
London W1B 3BR

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Source
Refinery29
Photographer
Zoe Ghertner
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