Founder of Agent Provocateur Serena Rees is taking the lingerie industry in a new direction. Her recently launched label Les Girls Les Boys is a tribute to the growth and transformation of gender perception today. The line of bralettes, underwear, bodysuits and socks represent true unisex style. Borrowing elements from streetwear and high fashion, LGLB’s debut is meant to transition seamlessly between the home and the curb, allowing a range of possibilities for a look.
Rees shared with us her inspiration behind the brand:
‘There is a real need for an open-minded brand, with a more diverse story to tell. Les Girls Les Boys is for the customer who treads their own path, are proud of who they are and proud of who they love. The idea of ‘bed to street’ is core to our brand philosophy – blurring the boundaries between inside and outside. This is the new sexy.’
Take a look at some highlights from the 100-piece collection below. You can shop everything at lesgirlslesboys.com now.
- Image Credit
- Les Girls Les Boys