OMG, Pat McGrath Just Unveiled Her 61-Piece Permanent Makeup Collection

Brace yourself, makeup addicts.

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OMG, Pat McGrath Just Unveiled Her 61-Piece Permanent Makeup Collection

Brace yourself, makeup addicts.

Major news, makeup fiends: after releasing a number of sold-out collections, iconic makeup artist Pat McGrath is now finally launching the first-ever permanent range for her namesake beauty brand, Pat McGrath Labs. She says in a statement:

When I launched my first seven collections, I focused on creating limited editions devoted to a singular, seductive beauty ideal … I was thrilled when they sold out within minutes and inspired hundreds of millions of shares on social media by a community that is just as obsessed by beauty and makeup as I am. How could I respond to this nearly incalculable cult-cosmetic craving except by designing the ultimate cosmetic collection?

The answer is a massive, 61-piece makeup collection that includes lipsticks, lip pencils, eyeliners, mascara as well as eyeshadow palettes. Dubbed the “Unlimited Edition,” the new range features three versions of McGrath’s “Mothership” palette, with each seeing 10 luxurious powder eyeshadows in matte and glittery finishes. On the lipstick side, there’s a total of 31 creamy and pigmented options — all packaged in sleek tubes featuring a golden pout ornament.

Ranging from $25-$125 USD, the collection will release officially online at 12 a.m. EST on September 16. The makeup range will also hit shelves at select Sephora stores beginning October 4.

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Image Credit
Pat Mcgrath Labs
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