Here's Your First Look at The Weeknd x PUMA's Debut XO Collection

Endlessly cool.

Fashion
1,733 Hypes

Last week R&B singer The Weeknd announced he would be releasing a new sneaker in collaboration with PUMA. The high-top silhouette dubbed “Parallel” is an utilitarian sneaker-boot with premium fixtures for timeless wear. The shoe arrives in a cool-toned tan with bronze detailing on the aglets and eyelets. A rear zipper secures the leather boot to your foot while adding a contemporary flair.

The XO range will also include apparel like bomber jackets, kimonos and more. In the campaign, the Canadian native poses in an arid landscape sporting “Parallel” and a rust orange raincoat, teasing what’s to come.

The XO collection drops on August 24 at KITH, Barneys and The Webster. In the meantime, take a sneak peak up above.

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Image Credit
PUMA

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