10:50 is an emerging designer brand based in New York City, founded in 2016 by two Parsons students.
The brand is a spectrum of emotions, and was born through the act of self-expression. In its first lookbook, the label showcases a balance of tailored garments and over-sized pieces, in the colors black and red. The collection has an underlying tone of grunge, and the edgy styling and accessories make the lookbook unique and exiting.
Take a look at the collection in the gallery above.
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