adidas Originals Chooses the "Icons of Tomorrow" to Front Its New Superstar Campaign

Featuring Barbie Ferreira, Arvida Byström and more.
By · in Footwear




adidas Originals’ Superstar is without a doubt one iconic silhouette. Its timeless appeal has kept it popular for nearly five decades now, and it is only fitting the brand has selected the “Icons of Tomorrow” to front its latest Fall/Winter 2017 campaign.

Featuring body positivity activist Barbie Ferreira, artist and photographer Arvida Byström, musician and activist Kiran Gandhi, skateboarder Rachelle Vinburg, climate change activist Xiuhtezcatl Martinez, and musician Khalif Diouf, the campaign centers around authenticity and the new generation of change-makers who are “using their creativity to motivate a better tomorrow.”

Peep the campaign lensed by Nadine Ijewere above.



adidasadidas OriginalsCampaignsadidas Originals SuperstarBarbie FerreiraArvida ByströmRachelle VinburgKiran Gandhi