For its Cruise 2018 collection, Gucci travels to Rome, the home of the brand’s Creative Director Alessandro Michele. The campaign, shot by British photographer Mick Rock is a series of portraits and pictures of “real people in real places” called “Roman Rhapsody.”
The images feature candid models dressed up in head-to-toe Gucci, from classic patterns and brand logos, to colors and silk, and the photographs capture the trend-setting designs in a raw and intimate way. Models of all different ages are featured in the campaign, as well as still-life objects ranging from newspapers to glass-encased bugs.
The colorful campaign is a look into the collection, as well as a glimpse of Michele’s vision and creativity, in combination with Mick Rock’s skill and profession. Peep the campaign in the gallery above.
- Image Credit
- Mick Rock
- Art Direction
- Christopher Simmonds
- Chuck Grant
- Hair Stylist
- Paul Hanlon
- Yadim Carranza
- Valerio Sirma, Alessandro Borghi, Barbara Alberti, Betani Mapunzo, Giulia Salvatore, Caterina de Renzis Sonnino, Chiara Mastroianni, Fabrizio Occhipinti, Stefano Occhipinti, Francesca Romana Fontana, Francesco Bianconi, Gabriele Lepera, Ginevra Elkann, Lucrezia Valia, Luicio Corsi, Marina Cicogna, Miriam Leone, Mose Nozza, Stefano Torossi, Rosa Gambino, Silvia Calderoni, Sofia Mattioli, Matteo Zoppis, Sonia Hang