’90s trendsetters like Britney Spears, Mariah Carey and the Spice Girls serve as the inspiration for Local Heroes’ HEARTCORE collection. The range includes colorblock graphics and bold hues all made popular in the ealier decade.
The brand shot a lookbook in the Australian desert, showcasing its cheeky gear. Items like the yellow check oversized hoodie complement the dusty backdrop. Alongside the apparel, there are pink sparkly sunglasses named after Spears and even a pair of socks that have animated images of her classic “Hit Me One More Time” video look. The Winner tee transforms the Olympic rings into hearts referencing the edgy yet feminine theme of the line.
Pieces are available now at Local Heroes. Watch the campaign video below.
- Marisa Taschke
- Style Assistant
- Kellee Aleman
- Hair Stylist
- Bridget Manning
- Kellee Aleman, Sarah Mcewan