Fashion 

Girl Gang Goals: Behind-The-Scenes at MISCHIEF's Lookbook Launch

Squad up.

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3,419 Hypes

Girl Gang Goals: Behind-The-Scenes at MISCHIEF's Lookbook Launch

Squad up.

Having already seen Korean women’s streetwear label MISCHIEF’s Fall/Winter 2017 lookbook, we now go behind the scenes of the brand’s lookbook launch event in Seoul. Lensed by photographer Jennifer Cheng (who also happens to appear in the lookbook itself), we get an exclusive candid look at what went into producing the live presentation. From beauty shots and pizza dinners backstage, to a closer look at key pieces in the new range, this is MISCHIEF in its most unfiltered form. You can view the full photo diary in the gallery above.

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Jennifer Cheng/Hypebae
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