Footwear

Explore Sneaker Culture with Nike and Sita Abellan in This New Video Series

Episode one features Hood by Air’s Ian Isiah.

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Explore Sneaker Culture with Nike and Sita Abellan in This New Video Series

Episode one features Hood by Air’s Ian Isiah.

Self-professed “techno princess” Sita Abellan is a busy woman. Between DJing, modelling and creating her own merch, the Spanish style star still found time to join forces with Nike on a new video series.

Entitled “LA VIDA DE SITA,” the series follows Sita as she explores sneaker culture in America and simultaneously touches on her lifelong interest in fashion and how the Internet gave her a platform to express an unconventional sense of style. Speaking about the Air Force 1 in particular, Sita said:

“With this, I can take you into my world and I hope it gives an honest and lovely view of my creativity and where I get creativity from. The Air Force 1 is at the center – a blank canvas. In the same way I created myself, the shoe itself is there to grow, adapt and inspire.”

Episode one features R&B artist and Hood by Air ambassador Ian Isiah, and circles the origins of the Air Force 1 including how the silhouette has always been at the center of customization culture. Upcoming episodes will feature Venus X, A-Trak and more – catch the first video above and stay tuned for more.

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