PUMA has tapped British accessories designer Sophia Webster for an apparel and footwear collection teeming with color and life.
Fluorescent hues and a vibrant Birds of Paradise print is seen on bombers, T-shirts, and crop tops matching Webster’s whimsical aesthetic. These bold graphics are also placed on the Pearl, low-top Suede and Leadcat slides, which each have fresh colorways for the fall season. In a campaign clip shared exclusively with HYPEBAE, we see the full range put to the test on professional dancers — along with Webster herself — moving and grooving without bounds. Her vision of artwork meeting function is perfectly executed for an unforgettable collaboration.
The first drop of this line will be available exclusively at Sophia Webster’s site on September 5. The general release will take place on September 9 at PUMA stores and online. Pieces from the collection will retail for between $40 USD and $200 USD.
Take a look at each item below.
- Image Credit