For Versus Versace‘s latest 2017 fall/winter campaign, Donatella Versace taps Dazed co-founder Jefferson Hack to serve as the project’s executive creative director. Lensed by photographer Ben Toms, the new narrative stars eight of today’s rising creators. Among the list of muses is rap artist Tommy Genesis, transgender activist Hunter Schafer, actor Judah Lang, model Lily McMenamy, model Rina Sawayama, hip-hop artist Rejjie Snow, artist-slash-model Wilson Oryema and singer-songwriter Cosomo Pyke.

“I really admire the young creatives in the new Versus Versace campaign,” artistic director Donatella Versace tells Dazed. “I call them the Sub-Versus Generation, a community of subcultures taking a stand for their beliefs and for their individuality.” You can view the full campaign in the gallery above, and can watch the video campaign below.

To see more from the diffusion label, don’t forget to check out the latest Zayn x Versus Versace collection.