For its latest campaign, Reebok has tapped some of the biggest creative visionaries right now, including Gigi Hadid, Ariana Grande, Teyana Taylor, Lil Yachty, K-pop singer Somi and hip-hop duo Rae Sremmurd. The campaign features the sportswear brand’s most iconic silhouettes: the Freestyle Hi, Classic Leather, Club C and Workout Plus, and defines what it means to be “always classic.”
The campaign mirrors Reebok’s unique character and is shot by Atiba Jefferson. “The message at the core of “Always Classic” is to empower individualism, encouraging us to push our creativity to new depths,” said Reebok, explaining that the campaign represents the brand to its core.
Peep the images in the gallery above, and see more from Reebok here.