Beauty

Did La Mer Just Rip off This Instagram-Favorite Beauty Guru?

Social media was quick to call out the beauty giant.

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3,638 Hypes

Did La Mer Just Rip off This Instagram-Favorite Beauty Guru?

Social media was quick to call out the beauty giant.

Another day, another controversy has surfaced in the beauty world. Following news that Korea-based Glowlab shamelessly copied Glossier’s product packaging, Instagram users have pointed out the uncanny similarities between La Mer‘s latest campaign and photos taken by @gelcream, a beauty-centric account well-loved by social media.

Run by Yana Sheptovetskaya, @gelcream is an Instagram account that reviews makeup, skincare and haircare items, and is known for its aesthetic feed of images that typically feature a hand elegantly holding a product. Those who count themselves fans would remember that the beauty guru created a series under the hashtag #gelcream_travel to document her travel essentials, with all pictures taken in front of a plane window. So when La Mer shared its newest “Arrive Hydrated” campaign, which includes photos composed almost the same way as Sheptovetskaya’s, the beauty community was quick to call it out.

“This is so disappointing. Don’t steal creatives’ work,” says one Instagram user. Another user comments, “Thought mammoth brands like @lamer would’ve learned by now that the Insta-gen consumers are no longer tolerant towards unoriginality — especially when it involves exploiting and/or replicating independent artists, labels, etc.”

Compare the images below for yourself, and let us know your thoughts in the comments section.

Strengthen and soothe at 30,000 feet. #LaMer #ArriveHydrated

A post shared by La Mer (@lamer) on

?Gelcream Travel Series. Jet lag. I have a very bad jet lag: sleepless nights, sore throat, running nose, bad mood – I just hate my life for the first 3-4 days. Here is how I fixed it. I tested it twice on a long flight LA-Paris (eastbound is always worse!) and it worked both times, I had 0 symptoms. • saline nasal drops – no dry nose during the flight, no running nose after, a must have • echinacea throat spray 2 days before and 2 days after + marine throat spray to moisturize • melatonin 2.5mg for the first 3 nights, works like magic for me • vitamin C 1000 mg, few days before and first week on the trip • oscillococcinum, I know this one is questionable; but it works for me! I take it 1 day before the flight, and 2 days after. • i buy 3 1L bottles at the airport and drink a lot during the flight, and after! When I don’t have time, i just ask a flight attendant for a big bottle What’s your secret? #gelcream_travel

A post shared by GELCREAM (@gelcream) on

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