Joining the ranks of such stunning women as Kaia Gerber, Adwoa Aboah, Winona Ryder and more, Lila Moss – daughter of iconic supermodel, Kate Moss – has just been announced as the new face of Marc Jacobs Beauty. In a new dedicated campaign that will launch on October 11 with Harvey Nichols (the brand’s exclusive retail partner in both the UK and Ireland), the beauty imprint has unveiled the first image from the campaign lensed by revered photographer David Sims.
On how he came to appoint Lila as the new face of the beauty brand, Marc Jacobs explains:
“When I met Lila Grace for the first time in 2008, I was on a holiday in Ibiza and went to Formentera for the day to visit with her mom, Kate Moss, and other friends and family. At just 6-years old, Lila’s strong character, demeanor and great beauty was already very apparent…Kate and I became very close after the [Spring/Summer 1993 Perry Ellis] grunge collection and remain lifelong friends (much of which is very well documented!). When Lila came to NYC to work with us in July to be the face of our latest beauty campaign, it felt a bit like an intersection of my personal and professional life coming full circle as we gathered in the studio with David Sims, Katie Grand, Guido Palau, Diane Kendal and Kate Moss.
It is with great pride and a full heart that I share this first image from our shoot with the incredible Lila Grace in her first ever beauty campaign for Marc Jacobs Beauty. Lila’s beauty, composure, patience and kindness made this project even more special than I could have imagined. With each look we photographed, she got into each character effortlessly and gracefully.”
For this first image, Lila is seen wearing Fineliner Ultra-Skinny Gel Eye Crayon in (Grape)vine, which happens to be one of five all-new, limited edition colors that will debut in Spring 2019. According to the label, “Fineliner is a smooth, waterproof eyeliner with a transformative gel formula which glides on precisely for flawless application, then sets in place for all-day wear.”
Following the October 2018 drop of the new collection at Harvey Nichols, the Marc Jacobs Beauty Spring 2019 range will be made available globally beginning February 2019 at select stockists such as Sephora, Net-a-Porter, Neiman Marcus, Bergdorf Goodman and marcjacobsbeauty.com. What do you think of Lila’s first beauty campaign? Let us know in the comment section below.