Streetwear is an ever-growing industry which at times can get cyclical. What’s refreshing about the community is the fact that anyone can swoop in and shake up the current landscape by launching their own brand. Samuel Krost did just that with his eponymous line KROST. The label is coined as an “accessible luxury fashion and lifestyle brand.” For this first collection which is titled “FIRST SEMESTER,” Krost and designer Scott Camaran are serving up a laid back range.
The collection takes direct inspiration from the youth-led revolutions of the ’60s in addition to youth-led movements of the present. To accomplish this, KROST teamed up with the non-profit March For Our Lives. The first-ever line highlights high-quality T-shirts and noticeable accessories. We’re quite into the clean tailoring on separates like blazers, hoodies and sweatpants.
In celebration of KROST’s launch, the brand will host a concept store for two weeks running from November 15 to November 26. The “FIRST SEMESTER” collection will be available for purchase at the pop-up and online beginning November 15. Check out the campaign in the gallery above.
KROST Concept Store
357 Canal Street
New York, NY 10013