In celebration of Fendi‘s rich heritage, the fashion house relaunches its “FF” logo alongside a new capsule collection. The signature logo which means “Fun Fur” was originally designed by Karl Lagerfeld in 1965.
Historically in the ’70s, Fendi was a part of a logo revolution which allowed the brand to carve out a unique, energetic spot in the luxury market. During this period, the FF symbol saw much success in the Italian and worldwide markets. This also marked the beginning of the brand’s Made-In-Italy phenomenon. “Logomania” came swiftly afterwards in the ’80s, yet the ’90s is when this trend ultimately took off as a dynamic aesthetic.
The latest collection revitalizes the historic motif and presents it as a new-age, sophisticated version. In this women’s range, the squared “FF” logo takes center stage on footwear. The capsule includes graphic, all-over patterns in a classic tobacco and black version in addition to a white and black iteration. The chic offerings include the sporty RockoPop running shoes, the Rockocko sneakers, the futuristic Rockoko bootie in addition to the Fendi logo sandal and slipper iterations.