Footwear

Fendi Relaunches Its Historic FF Logo With an Exclusive Capsule Collection

Featuring redesigned, chic footwear.

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3,627 Hypes

Fendi Relaunches Its Historic FF Logo With an Exclusive Capsule Collection

Featuring redesigned, chic footwear.

In celebration of Fendi‘s rich heritage, the fashion house relaunches its “FF” logo alongside a new capsule collection. The signature logo which means “Fun Fur” was originally designed by Karl Lagerfeld in 1965.

Historically in the ’70s, Fendi was a part of a logo revolution which allowed the brand to carve out a unique, energetic spot in the luxury market. During this period, the FF symbol saw much success in the Italian and worldwide markets. This also marked the beginning of the brand’s Made-In-Italy phenomenon. “Logomania” came swiftly afterwards in the ’80s, yet the ’90s is when this trend ultimately took off as a dynamic aesthetic.

The latest collection revitalizes the historic motif and presents it as a new-age, sophisticated version. In this women’s range, the squared “FF” logo takes center stage on footwear. The capsule includes graphic, all-over patterns in a classic tobacco and black version in addition to a white and black iteration. The chic offerings include the sporty RockoPop running shoes, the Rockocko sneakers, the futuristic Rockoko bootie in addition to the Fendi logo sandal and slipper iterations.

A worldwide preview will be available for purchase over at Net-a-Porter on April 13. While the entire capsule collection will release globally at select Fendi boutiques and on fendi.com on May 14.

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