Footwear

Kendall Jenner Stars in adidas Originals' ARKYN Sneaker Campaign

A shoe built for the next generation of rule breakers.

By
30,584 Hypes

Kendall Jenner Stars in adidas Originals' ARKYN Sneaker Campaign

A shoe built for the next generation of rule breakers.

After revealing that it would be dropping a brand new silhouette called the ARKYN late last year, adidas Originals is finally releasing the sneaker in April. Described by the brand as “a trainer for creating, working, thinking, inspiring and collaborating in,” the shoe is made with creatives in mind. “It’s time to push back on the cliches, they’re wearing thin. A new, technical silhouette, rooted in adidas’ iconic vintage style, that looks both to yesterday and tomorrow. Like the best creatives, the shoe is inspired by the archive and the future,” states the label.

Fronted by Kendall Jenner, the ARKYN campaign was shot by Renell Medrano in Jenner’s Soho apartment. The sneaker features a clean and techincal mesh upper, decorated with the brand’s classic Three Stripe detailing as well as a mesh tongue. Designed with a sock-like constriction, the silhouette sports a neoprene heel and a minimalist lacing system that can be worn however the individual chooses. “No rules. No Instructions. No Hype,” is the idea behind the sneaker, and echoes the idea of creativity to the fullest.

The campaign also stars four other ARKYN icons alongside Jenner, Ana Kras, Marisa Competello, Syv De Blare and Florencia Galarza, and highlights individuality and authenticity as style. All from different walks of life, the images were all shot in the talent’s real living and working spaces, to emphasize the true, personal connection, allowing the photographer to capture all the women in the most natural manner possible.

See Kendall Jenner in the ARKYN campaign above, and get a closer look at the silhouette below. You can cop the sneakers at STYLEBOP.com from April 5 – prices start from £95 GBP (approx. $134 USD).

Read Full Article
Share this article

What to Read Next

Kris Jenner Hopes Kendall Jenner Will Give Her Another Grandchild
Culture

Kris Jenner Hopes Kendall Jenner Will Give Her Another Grandchild

The momager is already a grandmother of 11 children.
1,425 Hypes

Kendall Jenner Claps Back at Haters in Her Debut TikTok Video
Culture

Kendall Jenner Claps Back at Haters in Her Debut TikTok Video

Posting a clip of her falling headfirst into the snow.
5,420 Hypes

Kendall Jenner's 818 Tequila Brand Is Being Sued
Culture

Kendall Jenner's 818 Tequila Brand Is Being Sued

Its competitor, Tequila 512, is accusing the company of trademark infringement.
3,950 Hypes


Kylie Jenner Receives Custom Chrome Hearts Stroller From Kris and Kendall Jenner
Fashion

Kylie Jenner Receives Custom Chrome Hearts Stroller From Kris and Kendall Jenner

Shortly after giving birth to her baby boy.
2,409 Hypes


adidas Running Introduces the AlphaBOUNCE Beyond in a New Colorway
Footwear

adidas Running Introduces the AlphaBOUNCE Beyond in a New Colorway

Fusing progressive design, leading functionality and aesthetics.
4,454 Hypes



Milk Makeup Is Now 100-Percent Vegan
Beauty

Milk Makeup Is Now 100-Percent Vegan

The brand has also been cruelty-free since day one.
3,351 Hypes


Here Are 10 HYPEBAE-Approved Tips to Take the Perfect Instagram
Fashion 

Here Are 10 HYPEBAE-Approved Tips to Take the Perfect Instagram

Take your #OOTD game to the next level.
13,236 Hypes

Chanel Beauty Reveals Its Newly Designed LES BEIGES Collection
Beauty

Chanel Beauty Reveals Its Newly Designed LES BEIGES Collection

Crafted to give off a natural glow on your complexion, cheeks and eyes.
4,348 Hypes

These Are the Top 5 Sneakers for the Spring Season
Footwear 

These Are the Top 5 Sneakers for the Spring Season

Time to update your rotation.
18,076 Hypes

Nike's Air Vapormax Flyknit 2.0 Gets a Crisp "Light Cream" Update
Footwear

Nike's Air Vapormax Flyknit 2.0 Gets a Crisp "Light Cream" Update

Featuring translucent detailing.
4,544 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.