Fashion

NICE GIRL Is the New Experimental Brand You Need on Your Radar

“Jealous bitches finish never.”

By
16,619 Hypes

NICE GIRL Is the New Experimental Brand You Need on Your Radar

“Jealous bitches finish never.”

The Vancouver streetwear scene is definitely one to watch. With local brands like Frankie Collective and Reigning Champ, as well as boutiques such as 017, Roden Gray and Livestock, the vibrant west coast Canadian city has so much to offer in the fashion and style category. The latest to join the party is unisex label NICE GIRL.

Founded by creative director Angela Donna, who previously worked at Frankie Collective alongside Sara Gourlay, NICE GIRL is an experimental brand that transforms wardrobe basics into statement pieces through the use of unique materials — think hoodies, tank tops and tees emblazoned with 3M reflective logos. The name of NG stems from an original quote “Jealous bitches finish never,” which ended up becoming the brand’s tag line and can be seen from one of its T-shirt designs.

Following the launch of its debut collection via a pop-up last December, NICE GIRL has hosted its first-ever casting call in Vancouver. Photographer Tianna Franks and videographer Briggs Ogloff  perfectly captured the entire casting process, which featured a dynamic group of personalities including DJ Syd Woz, model Reina Silva and more. “NICE GIRL is as much of a community and roster as it is a brand,” Angela tells us.

Get to know more about the brand by checking out the looking imagery above and video below. To purchase items featured such as the Ultra-Mini NG Halter top and the “Evil Twin” Hoodie and Spaghetti Tank, head over now to NICE GIRL’s web store. Pricing range between $25 USD and $69 USD.

Read Full Article
Photographer
Tianna Franks/@tianna_franks
Videographer
Briggs Ogloff/@bogloff
Casting
Angela Donna/@donnacrooner
Stylist
Angela Donna
Share this article

What to Read Next

The Longing Is the New Sustainable Towel Brand to Get on Your Radar
Fashion

The Longing Is the New Sustainable Towel Brand to Get on Your Radar

Available in pink, blue, white and yellow.
2,717 Hypes

ATOMIC Is the Rising Filipino Fashion Label To Keep On Your Radar
Fashion 

ATOMIC Is the Rising Filipino Fashion Label To Keep On Your Radar

Created to honor the subcultures of Manila and the vibrant energy of NYC.
12,655 Hypes

City Girls Drop Their First Single of the Year, "Top Notch"
Music

City Girls Drop Their First Single of the Year, "Top Notch"

In collaboration with New York drill rapper Fivio Foreign.
2,923 Hypes


Introducing rabbit, the Go-To Brand For All Your Fairycore Needs
Fashion

Introducing rabbit, the Go-To Brand For All Your Fairycore Needs

Coming soon to Dover Street Market.
5,662 Hypes

The Nike Air Max 270 "Ultramarine" Is an Instant Cop
Footwear

The Nike Air Max 270 "Ultramarine" Is an Instant Cop

A women’s exclusive colorway.
6,619 Hypes

Gucci Is Now Selling These Luxe Logo Stocking Garters
Fashion

Gucci Is Now Selling These Luxe Logo Stocking Garters

Talk about statement-making.
4,673 Hypes





Reebok's Club C 85 Gets A Summer Makeover
Footwear

Reebok's Club C 85 Gets A Summer Makeover

Arriving in “Pale Pink” and “Turquoise.”
1,747 Hypes



Prada's Futuristic New Sneakers Are Bolder and Brighter Than Ever
Footwear

Prada's Futuristic New Sneakers Are Bolder and Brighter Than Ever

Introducing the “Allacciate” and “Tronchetti” silhouettes.
5,414 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.