It’s been a busy year for PUMA – not only has the sportswear giant revealed a new drop of its Fenty PUMA collection and unveiled another release with Sophia Webster, it’s continuing its partnership with Selena Gomez and announced another with K-pop boyband, BTS.
Alongside this, the brand debuted its new concept boutique within London’s renowned luxury department store, Harrods. The space, which will be housed on the fifth floor, features dedicated performance, training, footwear and running collections for both men and women and will also boast exclusive collaborations.
In celebration of the launch within Harrods as well as the upcoming En Pointe collection, PUMA brought together a group of women for a bespoke yoga and wellness session and brunch. Hosted in Shoreditch’s Ace Hotel, the ladies partook in an morning yoga session whilst enjoying panoramic views of East London, with the all-female track-list setting the perfect, girl-power tone. Everyone wore pieces from the En Pointe collection – a new range of workout clothing inspired by both ballet and martial arts. As you may expect, this fusion results in apparel that’s both feminine and touch, with a color palette that spans black, white, peach beige and pastel pink tones.
After a successful session, attendees were treated to a delicious brunch hosted by health and eating psychology coach, body image expert and bestselling author, Mel Wells. Here, Wells encouraged everyone to discuss their relationships with fitness and food, as well as the often positive impact of social media on people’s perception of body image.
Scroll through the images above to see what went down at the launch and shop the En Pointe collection now at Harrods.com.