CHNGE Is the New Eco-Driven Label Changing the World
Fronted by a group of creatives protesting discrimination.
We’re at a time where sustainability in the fashion industry couldn’t be more important. Newly established label ¢HNGE has set out to create a brand in which “sustainability, transparency and philanthropy take utmost priority.” Founded in a response to inequality, environmental catastrophes and more, it is a “business built on the basis of putting people and the planet before profit.”
¢HNGE is a gender-neutral label that has pledged to use sustainable or recycled materials for every piece of clothing produced, and will also offset all the CO2 used throughout the entire supply and lifecycle of the garment, making the brand one of the world’s first carbon-neutral companies. On top of its sustainability efforts, ¢HNGE will also donate 50-percent of its profits to carefully vetted NGOs, including social and environmental non-profits like Charity Water, Acumen, Pencils of Promise and The Malala Fund.
Launching end of April, the eco-driven and ethical brand has tapped a diverse group of young artists, musicians, models, athletes and creatives to protest discrimination and front the label that aims to be more of a social experiment rather than a clothing brand. The campaign includes everyone from model Salem Mitchell to Mia Kang, and features the label’s collection dropping on April 29 in conjunction with the climate march in Washington D.C. Peep the lookbook above, and see more from the sustainable brand over on Instagram.