Candice Morgan joined Pinterest in 2016, with goals of improving diversity within the company. The platform has quickly become one of the biggest sites for inspiration, DIY, recipes – you name it, and is only continuing to grow. Although the site is filled to the brim with images and posts, Morgan quickly realized that general search results more often featured white women, and that to find what you were searching for, you need really specific keywords. ”We were thinking, how we can look at our database of pins and make sure we were in some way matching and labeling content across different groups of people?” she said, and created a new feature rolling out on Pinterest today. Morgan herself had trouble finding images for her own, very curly hair, and figured that there should be an option to cater your search results in a better way, according to your skin tone.
The platform is debuting a new search feature that allows you to narrow down your inquiry by skin tone. For example, when you type in a lipstick shade, you’ll have the option to pick from a range of skin colors behind it. Not only is this catering to the user’s needs, it is also tackling the huge problem of the lack of diversity within search engines and sites. As of right now, the new feature includes a selection of 16 shades.
Head over to Pinterest to try out the new feature for yourself, and let us know what you think about the update below.
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