Ashley Graham's Swimsuits for All Campaign Features No Editing
A step in the right direction.
Earlier this year in January, Ashley Graham was announced as one of the ambassador’s for Revlon’s diverse “Live Boldly” campaign. Coming as no surprise, Graham’s latest campaign for Swimsuits for All features the supermodel and body positive activist with absolutely no retouching. During her ongoing collaboration with the swimwear label, in the last shoot, Graham’s 53-year-old mother also appeared as a model.
Numerous companies like Aerie and Missguided have seen much success after publicly announcing their businesses will no longer use retouched model photos. Alongside the release of the campaign, a size-inclusive collection of swimsuits has also released. The campaign titled “Power of the Paparazzi” follows Graham paparazzi-style for a day at the beach and out on and about in Miami while wearing different swimwear pieces.
In an official statement Graham shared:
“This campaign is different than any other I have worked on throughout my entire career. I hope these images instill a fearless belief in everyone to be happy in their own skin and enjoy living in the moment, no matter who is watching.”
Take a look at the campaign in the gallery above. To purchase the latest Ashley Graham x Swimsuits for All collection, head over to the company’s web store.