After being recently criticized for the name of her rumored lingerie brand Kimono Intimates, Kim Kardashian now finds herself facing yet another backlash. This time, over a diet brand called Flat Tummy Co that she promoted on her Instagram, which currently has 111 million followers.
Earlier this week, the reality star took to her account to share an ad of herself sucking an “appetite suppressant” lollipop made by the company. “You guys…@flattummyco just dropped a new product,” wrote Kim K in the caption. “They’re Appetite Suppressant Lollipops and they’re literally unreal.” According to Flat Tummy Co’s website, the candy features an active ingredient Satierea, which the brand claims can “maximise satiety” and control cravings.
In this day and age where many are beginning to celebrate diversity and body positivity, it comes as no surprise that Kardashian’s promo has sparked a heated debate. Twitter users were quick to call out the problematic ad, criticizing it for being a negative influence over girls and young women. One commented,
“Eating disorders are a very real issue for a lot of young people and to see Kim Kardashian actively encouraging her fans to develop an unhealthy relationship with food is terrifying and gravely concerning.”
The Instagram post in question has since been removed from Kim’s profile. What are your thoughts on this? Let us know in the comments section below.
No. Fuck off. No. You terrible and toxic influence on young girls. I admire their mother’s branding capabilities, she is an exploitative but innovative genius, however this family makes me feel actual despair over what women are reduced to. ☹️ pic.twitter.com/zDPN1T8sBM
— Jameela Jamil (@jameelajamil) May 16, 2018
kim kardashian is really almost 40 years old with all the money in the world and she’s still out here advertising appetite suppressants to teenagers on instagram
— Katelin (@etherealbunny) May 16, 2018
Kim Kardashian promoting appetite suppressants. Does she have absolutely no shame? This is incredibly damaging and dangerous. pic.twitter.com/thFTNoCjYA
— Em Sheldon (@emshelx) May 16, 2018
Eating disorders are a very real issue for a lot of young people and to see Kim Kardashian actively encouraging her fans to develop an unhealthy relationship with food is terrifying and gravely concerning. pic.twitter.com/hhFYBbm8hL
— Dr. Liam Hackett (@DiageoLiam) May 16, 2018