In January, Hedi Slimane was announced as the artistic, creative and image director of the luxury fashion house, Céline. Once helmed by Phoebe Philo, the Parisian label now looks to switch up its business strategy. According to Business of Fashion, Slimane plans to release weekly drops alongside a collection of core essentials.
Pop-up stores and small capsules will reportedly accompany a selection of Slimane’s season-less wardrobe staples. Additionally, Céline plans to align and remodel its global storefronts with the newest collections which include scents, menswear and couture. Reports also shared that an Upper East Side retail location at New York’s 650 Madison Avenue is in the works. Saint Laurent‘s outpost revamps during Slimane’s tenure cost the brand roughly between $2 million USD to $8 million USD, reports BoF. Currently, Céline owns 140 retail spaces globally, which in turn could prove to be a costly project for LVMH.
The BoF report also shared that Slimane has been working with “hundreds of samples” to work towards turning them into “perfect versions of classic pieces.” LVMH’s goal is to ultimately boost Céline from a €1 billion EUR (approx. $1.2 billion USD) company to “at least €2 billion EUR to €3 billion EUR, and perhaps more, within five years,” according to LVMH Chairman and CEO Bernard Arnault’s investor meeting in January.
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