Tech

Instagram Rolls out Shopping Feature Directly on Stories

Proving the influence of online retailers.

By
820 Hypes

Instagram has officially introduced another new feature that’ll for sure become a hit among fashion lovers. Now on the app, users are able to purchase items with shoppable tags, the little shopping bag sticker in Instagram Stories. After clicking on the tag, shoppers will find out more information on the item or accessory. The details provided will also provide a direct path for individuals to purchase the pieces.

Tech Crunch reports that back in 2016, Instagram tested out the feature with only 20 partners. Jewelry brands and countless luxury online retailers have utilized the shoppable tags since it launched two years ago. The current Stories expansion provides an interactive way for the platform to drive direct sales.

In a press release, Instagram broke down why this feature is relevant for its dedicated users:

“With 300M using Instagram Stories everyday, people are increasingly finding new products from brands they love. In a recent survey, Instagrammers said they often watch stories to stay in-the-know with brands they’re interested in, get an insider view of products they like, and find out about new products that are relevant to them.”

Stay tuned here for more tech-related news. While you’re here, take a look at the details surrounding Uber‘s recently filed tech patent that can detect drunk passengers.

Read Full Article
Image Credit
Tech Crunch
Share this article

What to Read Next

Instagram Rolls Out Limits, a Feature That Aims To Protect Users From Online Abuse
Tech

Instagram Rolls Out Limits, a Feature That Aims To Protect Users From Online Abuse

Now available worldwide.
2,244 Hypes

Instagram's Chronological Feed Is Back
Tech

Instagram's Chronological Feed Is Back

In select regions, for now.
1,598 Hypes

Instagram Offically Launches Auto-Generated Captions Feature for Stories
Tech

Instagram Offically Launches Auto-Generated Captions Feature for Stories

Available in a “handful of countries.”
780 Hypes


Instagram Is Bringing Back the Chronological Feed
Tech

Instagram Is Bringing Back the Chronological Feed

After switching to the algorithmic option in 2016.
3,092 Hypes

Virgil Abloh Announces the Official Theme of Off-White™'s SS19 Show
Fashion

Virgil Abloh Announces the Official Theme of Off-White™'s SS19 Show

Shedding a light on a titan in the graffiti community.
1,583 Hypes

Drake Reunites With the 'Degrassi' Cast in "I'm Upset" Video
Music

Drake Reunites With the 'Degrassi' Cast in "I'm Upset" Video

The gang is back together again.
1,139 Hypes


Check Out Vans' New "Color Theory" Collection
Footwear

Check Out Vans' New "Color Theory" Collection

Celebrating individual expression.
2,934 Hypes


OMG, Frankie Collective Is Launching Its Own Merch
Fashion

OMG, Frankie Collective Is Launching Its Own Merch

The vintage collective launches its own collection.
1,352 Hypes

Off-White™'s Latest Cowboy Boots Are "FOR WALKING"
Footwear

Off-White™'s Latest Cowboy Boots Are "FOR WALKING"

Welcome to the Wild West.
1,725 Hypes

Gentle Monster's "Once Upon a Future" Collection Is All About Making a Statement
Fashion

Gentle Monster's "Once Upon a Future" Collection Is All About Making a Statement

Experimental eyewear for all occasions.
2,655 Hypes

Fumiko Imano Re-Imagines Loewe for Its Fall/Winter 2018 Lookbook
Fashion

Fumiko Imano Re-Imagines Loewe for Its Fall/Winter 2018 Lookbook

Combining art and fashion.
1,127 Hypes

Quay Australia's Latest Eyewear Capsule Features an Array of Pastel Designs
Fashion

Quay Australia's Latest Eyewear Capsule Features an Array of Pastel Designs

Modeled by street style star Aimee Song.
2,688 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. If you enjoy our content, please whitelist our site to show your support. We’d really appreciate it.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.