Here's Why Loewe Is About to Become the Next Big Brand
Jonathan Anderson, the Puzzle Bag, and everything in-between.
Founded in 1846 by Enrique Loewe Roessberg, Spanish luxury fashion house Loewe has grown to become one of the biggest luxury labels out there. Joining brands like Louis Vuitton, Fendi and Christian Dior as a part of the LVMH Group, it is safe to say that the brand is continuing to grow. As of now, Spain remains as Loewe’s home, and the brand is known for staying true to its Spanish legacy and expressing it in modern, yet timeless ways. Famous for its prime craftsmanship, Loewe still keeps its manufacturing in Madrid, producing its world-renowned leather goods. From bags and apparel, to accessories and lifestyle products, Loewe approaches 170 years as one of the major luxury houses, and is “defined by the modernity of its past, an unwavering confidence in the present, and a firm look forward.”
Although the brand has managed to maintain its luxury status, Loewe has perhaps been overshadowed by bigger names like Louis Vuitton and Dior, as well as all the changes going on in the industry. In 2013, Jonathan Anderson of his namesake label J.W. Anderson was appointed as the brand’s creative director, and has remained in the position ever since. Coming in with a new and youthful energy to the brand, the designer has brought his refined and confident aesthetic to the traditional house.
Anderson, who in 2015 was awarded the British Fashion Awards for both womenswear and menswear designer of the year, marking the first time in history that one person received both awards at once. At only 34, he has proved that he’s got a unique eye for design with his idiosyncratic aesthetic, and has brought Loewe to new heights. The Spanish house was previously known for its famous Amazona and Flamenco bags, but in the past years, the designer added the new and eye-catching Puzzle bag to the lineup, quickly becoming one of the house’s most iconic and recognizable accessories.
Experimenting with textures and colors, yet remaining true to the label’s DNA, the designer has managed to bring Loewe back into the spotlight. Recently, the brand released its collaboration with the iconic Paula’s Ibiza boutique – a collection inspired by the vibrant island and its distinct free-spirit. With prints selected from Paula’s archive, the range included everything from the label’s iconic bags to a selection of beach accessories, menswear as well as signature pieces perfect for summer. Not only was the collection eye-catching and vibrant – it showcased a whole new side of the luxury house, showing that there is only more to come. Loewe and J.W. Anderson have become favorites for fashion lovers and streetwear enthusiasts around the world, such as A$AP Rocky, who frequently sports Anderson’s designs. With his youthful perspective, the designer has managed to bring both the luxury customer and the young aspiring customer together through his creations, showing that he’s the designer to watch.
So, why is Loewe the brand you should be watching? There are a few reasons as to why the label is about to become the talk of the town, and the biggest one of them is the bags. Jonathan Anderson’s Puzzle bag has made its way onto the arms of fashionistas like Irene Kim, and is only continuing to grow. Each year, there’s one bag that rises to the it-bag status, like Céline‘s iconic luggage bag, Stella McCartney’s Falabella bag or most recently, Gucci‘s coveted Marmont purses – and now, Loewe’s Puzzle bag is about to become the one. As the label continues to grow and gain traction, owning signature pieces is also an investment, so get on the trend early and you’ll be sitting on some gold.
Set to show its Spring/Summer 2019 collection at Paris Fashion Week this fall, Loewe will be bringing its best designs to the table. From accessories to ready-to-wear, Jonathan Anderson isn’t about to slow down anytime soon, and neither should you. To cop the iconic bag, head over to Loewe’s site where they retail starting at approximately $2,230 USD. Stay tuned for more Loewe, and remember: you read it here first.