Who could forget Beyoncé‘s 2018 Coachella performance? She brought Destiny’s Child back together, danced with Solange and performed along Jay-Z, giving us the biggest and best show in true Bey fashion. The looks from the show were equally iconic, created by Olivier Rousteing for Balmain specially for the show – and the collaboration gave the two a idea. “When she saw all the dancers loving the outfit—and she was loving her own outfit—she realized that what we were creating on stage for her, for all the dancers, was something really impactful,” Rousteing told Vogue, leading to the decision to make the collaboration available for Beyoncé fans and fashion lovers around the world.
“For me, working with Beyoncé, it’s more than only music. It’s about history, working with a woman that’s going to be part of the history and has made her own revolution, not only in music, not only in fashion. She is an icon to an entire generation and so many more generations can follow the steps of Beyoncé and say, ‘You give us hope, you make us dream,’ ” said Rousteing, emphasizing the deeper meaning and personal connection to the collaboration.
The proceeds from the Beyoncé x Balmain collection will go to the United Negro College Fund, following Bey’s previous donation of $100,000 USD to four historically black colleges in the U.S. “We don’t forget where we come from. This is really, really important—I come from an orphanage, you know. I think there is something really emotional about our collaboration,” added Rousteing.
You’ll be able to cop the three-piece collection on July 13 at Balmain’s Paris flagship store, as well at online on balmain.com and beyonce.com on July 14. The collection consists of a yellow and a pink sweatshirt, as well as a black T-shirt with a sorority-inspired print.