Proactiv Is Teaming up With Hello Kitty for an Adorable Skincare Collaboration
Cleansing’s never looked cuter.
Sanrio‘s most popular character, Hello Kitty, has been on a roll when it comes to collaborations – only recently she’s worked on adorable products with ASOS and Furla, to name a few. She even partnered with MakeupDrop on a branded beauty applicator but her latest project is more about taking makeup off.
That’s right, Hello Kitty has joined forces with the celebrity-backed brand Proactiv, which is probably best known for its acne-fighting products. The limited-edition skincare-focused release includes an ultra-cute cleansing brush shaped like Hello Kitty, alongside three interchangeable brush heads depending on your needs. There’s a bristle brush for daily cleaning, a silicone brush for exfoliating and a charcoal brush to brighten up your skin. The pack also includes the Proactive Deep Cleansing Face Wash which is of course ideal for using with the brush itself. According to PopSugar, Jill Koch, senior vice president of licensing and business development at Sanrio, Inc discussed the partnership, stating:
“Proactiv is a leader in skin-care innovation and cleansing products. We look forward to launching our partnership with Proactiv later this year to offer a new limited-edition Hello Kitty Brush Kit that will bring smiles to our fans, along with healthy-looking skin.”