Beauty

K-Beauty Brand Pony Effect Has Officially Launched in the U.S.

Now exclusively available at Memebox.

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6,253 Hypes

K-Beauty Brand Pony Effect Has Officially Launched in the U.S.

Now exclusively available at Memebox.

Back in June, online K-beauty retailer Memebox revealed that its best-selling products from Pony Effect will finally be made available in the U.S., and fans couldn’t get more excited. Officially launching today (July 19) on the e-tailer, makeup artist PONY‘s cult-followed brand offers a lineup of makeup products ranging from primers and makeup brushes, to contouring palettes and highlighters.

Notably, 11 of the fan-favorite Pony Effect lip products that have never been sold in the U.S. market are now available for purchase at the site as well. These include select shades of the Stay Fit Matte Lip Color ($18 USD), the dual-ended Contour Lip Color ($16 USD), the Metallic Matte liquid lipstick ($19 USD) as well as the Enamellic Glossy Lip ($19 USD).

To stock up on your favorite picks, head over to Memebox now.

In case you missed it, the beloved Korean beauty shopping destination has recently announced that it’ll be partnering with cosmetics giant Sephora on an exclusive color makeup brand. Due out in Fall 2018, the collaborative line will be available on both sephora.com and in select stores. There’s no word yet on what products will be included in the collection, so keep your eyes peeled for more from the duo.

While you’re at it, check out five beauty influencers you should be following on Instagram.

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