Riccardo Tisci recently took control of the British heritage brand Burberry as its new chief creative officer, replacing Christopher Bailey. Since then, we’ve heard news that the luxury label is collaborating with Vivienne Westwood and even implementing a new “drop” strategy for its upcoming collections.
The latest change comes in the form of a brand new monogram. Whilst many brands like Dior, Fendi and more have been digging into archives, resurrecting retro initial prints, Burberry has been busy pushing out its signature house check – until now. The new “Thomas Burberry” monogram print, named after the founder of the house, has just been revealed via a series of emails between Riccardo Tisci and renowned graphic designer Peter Saville, shared on Instagram.
The bold pattern comprises of a repeated ‘B’ logo in white, upon a honey gold background, intertwined with orange-red columns. On Instagram, it appears that this print may also appear on the official invites for Burberry’s Spring/Summer 2019 show during London Fashion Week next month. Alongside this, Burberry’s also revealed a new logo, also designed by Saville. Instead of the traditional text we’ve come to know and associate with the brand, the update logo features a bolder, more modern font similar to that of Balenciaga‘s.