Here's What Went Down at the adidas Originals Falcon Launch at Bread&&Butter
Nail art, piercings and an extra-special performance by MØ.
For those of you who don’t know, Bread&&Butter is the biggest brand-focused event of its kind; taking place in Berlin, the three-day extravaganza brings together huge brands and consumers for an immersive and exciting retail experience. This year, adidas Originals took to the festival to launch the Zalando-exclusive iteration of its women’s-only Falcon sneaker.
To celebrate the release, adidas Originals created a bespoke space dedicated to the Falcon and the key influences behind it; confidence, self-expression and of course, ’90s fashion. Alongside neon lights and holographic details, the space featured a pimped-out Falcon car and motorbike with a moving, cloud screen behind it – making for the perfect Instagram opp. Attendees were treated to a whole host of nostalgic goodies, like nail art, hair braiding and for the really adventurous, piercings.
adidas Originals
adidas Originals
adidas Originals
adidas Originals
adidas Originals
adidas Originals
adidas Originals
adidas Originals also hosted a panel talk, where Danish artist MØ, category director of Originals footwear Slavka Jancikova, HYPEBAE editor Nav Gill and moderator Wana Limar discussed self-belief, female empowerment creativity, and their personal ’90s style icons. To top it all off, MØ returned to the Falcon pop-up space for an energetic and intimate performance of some her most popular tracks.
You can shop the limited-edition adidas Originals Falcon and tracksuit exclusively at Zalando. In related news, have you seen Kylie Jenner in the newest Falcon campaign?
