With recent announcements by Gucci, Jimmy Choo and Michael Kors that the designer brands would stop using real fur in their collections, Burberry has followed suit with its own vow. The heritage British luxury house has confirmed a new commitment to sustainability, beginning with Riccardo Tisci‘s debut collection that will be unveiled at London Fashion Week later this month. Alongside this, Burberry has shared it will also begin to phase out fur from its existing product range.
This is a big move for the brand, which often draws the most anti-fur protestors at its show during fashion weeks, and a decision that comes after it faced widespread controversy over the fact it burned millions of dollars worth of unsold stock rather than selling it at discounted prices. Addressing this, Burberry has vowed it will stop the process of destroying pieces that it’s been unable to sell and in an official statement announcing these long-awaited decisions Marco Gobbetti, Burberry’s CEO, shared:
“Modern luxury means being socially and environmentally responsible. This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products.”
In related news, check out this feature on protesters and the use of fur in fashion, and why not get a preview of what to expect from Tisci’s first presentation for Burberry.