Ahead of Riccardo Tisci‘s sophomore show for Burberry at London Fashion Week next month, the chief creative officer has unveiled his first ever ad campaign for the house. The Spring/Summer 2019 campaign fuses the British heritage that’s synonymous with Burberry and its desire to propel itself into a new era to become a forward-thinking fashion label with global appeal. Spotlighting multigenerational British talent like Nick Knight and Letty Schmiterlow alongside an multi-cultural cast, the resulting imagery is a nod to Tisci’s vision for the future of a more inclusive, cooler interpretation of Burberry.
The campaign was lensed by six different photographers, Knight, Schmiterlow, Danko Steiner, Hugo Comte, Colin Dodgson and Peter Langer – notably this was a Burberry campaign debut for each of these creatives. The faces of the campaign ranged from industry superstars like Irina Shayk, Stella Tennant and Natalia Vodianova to rising stars like Sora Choi and Fran Summers and newcomers like Joe Plunkett. Elaborating on his vision for the campaign, Riccardo Tisci shared:
“The thing that excites me the most about Burberry is how inclusive it is – it appeals to everyone no matter their age, their social standing, their race, their gender. So when I was thinking about my first campaign here, I knew I wanted to work with a collection of collaborators to help interpret the breadth of what this incredible heritage house represents to so many different people – from the millennial to the mature, to the British and to the international.”
Take a look at some of the campaign images here and check out Burberry’s Chinese New Year imagery too.