Saint Ivory Debuts Its First Campaign, "Semester 0"
Streetwear scholars, pay attention.
Saint Ivory is a newly-launched women’s streetwear brand that doubles as a lifestyle platform. Emerging female artists serve as the muse for the label’s design and ethos. Its formal introduction arrives as “Semester 0,” its inaugural lookbook that showcases the upcoming range of apparel.
Photographer Rupert LaMontagne captures the photo spread in Montreal tying the backdrop into the apparel’s academia theme. The brand’s “Lady Ivory” logo is debuted on crewneck sweaters that arrive in ‘”Varsity Green” and “Varsity Green.” The graphic is inspired by Brazilian architect Oscar Niemeyer whose art focused mainly on the female form. Other logo elements are borrowed from the World Association of Girl Guides and Girl Scouts and modern collegiate clothing.
Select items from “Semester 0” are scheduled to release in February 2019. Preview the items above and be sure to stay tuned for more information.
