Givenchy Launches Its Immersive E-Commerce Platform to the U.S. Market
Featuring a special varsity capsule collection.
Initially launched in France back in 2017, Givenchy‘s immersive e-commerce platform has given fans the immediacy and the freedom to curate their own experience. The luxury fashion house has just announced its website’s debut to the U.S. market, now making it present in seven countries worldwide.
The online platform features real-time access to fashion shows, online-first reveals and exclusive product drops. All photographs on the website are in the highest resolution of the brand’s complete retail catalog of womenswear, menswear and accessories. Online users are able to browse through the collections where photo galleries showcase how items were presented on the runway and shot for lookbooks; how celebrities wore them and how they were styled for still-life images.
In celebration of the U.S. launch, Artistic Director Clare Waight Keller has designed a special varsity capsule collection that includes a classic baseball-style ‘52’ T-shirt available in white and black, as well as a ’50s-inspired hoodie.
Head on over to Givenchy’s website to experience the unique functions of the platform. Stay tuned as the brand will be making its way to Asian markets next year.
In other fashion-related news, check out sacai x Nike’s sporty apparel collection.